Quit Thinking Small

Think big
Creative Commons License photo credit: m-c

So, as I was saying, this month is going swimmingly. Those two campaigns recently restarted have kept up their end of the bargain, and even surpassed the return on investment I was seeing initially (one has jumped to 140%, the other 151%). While they are certainly active campaigns, their adspend isn't as crazy as I was worried about. Or maybe I'm just getting more comfortable seeing that number get ever higher. Either way, I'm happy to see 'em run, and even happier to see 'em continue to earn at a healthy pace! :)

Nothing limits achievement like small thinking; nothing expands possibilities like unleashed imagination. -- William Arthur Ward

But now I've hit upon another problem. What was a stretch monthly earning goal has become too small. Assuming I keep at the pace I am, I should easily hit what was supposed to be a stretch. Which makes further progress difficult in the same way that having too small of a number on that sticky keeps your potential artificially capped.

So, I'm going to take a cue from one of the books I am currently reading -- Be Unreasonable -- and do a little times-10 thinking. Instead of seeking some arbitrary incremental increase, I choose the 1,000% solution.

We think too small. Like the frog at the bottom of the well. He thinks the sky is only as big as the top of the well. If he surfaced, he would have an entirely different view. -- Mao Tse-Tung

That should keep me busy through at least December... ;)

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