Facing Up To Some Fear of Success

by Sean Oelkers @ 1:26 am on 11/9
Adwords, Campaign Blasts, Internet Marketing, PPC, Rationality

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Commandment Of The Day
Creative Commons License photo credit: phunkstarr

Having a fine ol’ time this month watching all my work over the last few months really take off. I won’t go into specific dollar amounts right now, but my profit’s seven day moving average is almost 700% greater than this time last month. And last month, quite honestly, kicked the crap out of any prior month’s online income. Nevertheless, I’ve still been doing a little self sabotage.

I’ve got two campaign blasts in my stable that took off like a rocket as soon as I put them up. Enough so that I paused the first after less than half a day and in less than four hours with the other. And I’ll pause the next campaign that eats a sizable chunk of my daily budget that rapidly. That’s just common sense. You wouldn’t want an out of control campaign bankrupting you after all.

But what isn’t reasonable is discovering that those campaigns are actually profitable, to the tune of just over 78% return for both of them over that brief period. And then, despite that fact, letting them lie there paused because you were afraid to make the adspend. Apparently, I’m perfectly comfortable spending a dollar to make $1.75 in a campaign in a day. But not $50 to make $90. Or $1,000 to make $1,800.

So this evening I did a little more analyzing. Tweaked the campaigns ever so slightly. Added a zero onto those campaign budgets.

And resumed them. :eek:

Sleeping Through Thanksgiving

by Sean Oelkers @ 10:40 pm on 10/20
Adwords, Campaign Blasts, Goals, Internet Marketing, PPC, Productivity

So I’m hard at it trying to throw together a fairly ridiculous number of campaigns in the latest challenge put forth at the campaign blast membership site. I decided to stretch myself quite a bit, because all of a sudden I’m seeing some real progress. Total ad spend is rapidly taking off, as are earnings right along with it.

Never underestimate having a goal. I really am having a blast!

We are a fifth of the way through and are due to end the challenge a week before Thanksgiving. And all I can say is, if I can reach this goal I set for myself, the mass quantity of turkey and stuffing consumed isn’t going to be the only reason I’m sleeping all day… ;)

Time to Prune

by Sean Oelkers @ 11:57 pm on 10/5
Adwords, Campaign Blasts, Internet Marketing, PPC

The keywords in your account are nearing an unmanageable size.

You don’t say? ;)

Looks like Google wants to slow me down a bit. Ah, well, they are right after all. With all the smooshes (ala ‘thisisakeywordphrase‘) in my account, I have far too many keywords with not so much as an impression in the mix. So it’s probably time to do a little housecleaning. Sure, I could just open another account, but why let things get really unruly before doing some cleaning?

So, I am going to tack on another day to my 50 blast goal deadline and spend that day pruning.

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