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Not getting much accomplished because of a little internal warfare, aka a heavy winter cold. It’s been ten days or so of this damn thing, but I think we’ve finally got the invaders in retreat.

I’ve decided to temporarily hold off on my grand plans until the fog encasing my mind lifts. After all, I hate to throw money at things that don’t make any sense when I’m thinking straight. But I’ve got quite a number of possibilities in my idea box, so I imagine shortly my domain stable is going to be expanding.

One thing I have been accomplishing is signing up for quite a few affiliate networks. It really is amazing how many different programs are out there. And the differences in payouts on the same programs from affiliate network to affiliate network is definitely something to look into if you are going to get into online marketing in any serious way.

The latest I’ve been messing around with is NetShops, which runs a network of online stores, all with pretty decent payouts (generally the 10-15% range). What I find really interesting is their datafeeds, and how simple they make accessing them. A little experimentation with these on the minisites (as well as the BANS sites) is definitely in order!

What the heck am I rambling about? Just my latest domains:

• Dreaming Vespa Dreams; after all, hasn’t everyone dreamt of wheeling around on a little European scooter, at least once? (In the immortal words of Eddie Izzard) ‘Ciao!’
• Not masculine enough for you? Well, just climb up into your Hunter Stand and get a little primal.
• But it sure can be cold out there this time of the year, so don’t forget to bring along a Cheap Generator to bring the heat (and the game) with you!

With each bit of success I’m adding another domain or two or three. I’ve recently decided that, at least for now, I will not take out any profit on any of the income my sites earn. Instead, I plan to just keep rolling everything beyond expenses into additional domains/niches. Each site seems to add another layer to this endeavor’s income snowball. So as long as I can get the individual sites even marginally profitable, adding more seems to be the smart route.

When I have that 1,000th domain earning it’s shiny quarter day in and day out, well, then I’ll decide what the next step is…

I’ve had a number of email/PM conversations since I started exposing myself my attempts at money making in public looking for my opinions on which route I think is the better to take: the full-fledged Build A Niche Store route or the quick minisite mashup route. My answer, every time, has been both.

THE NICHE STORE ROUTE

A well-executed, SEO’d niche store is a wonderful thing to behold. Steady $2, $3, $10, or even $50 commissions roll in with little or (better yet) no effort on your part. That is, AFTER the initial planning and customizing and SEOing has been done. A converting niche store requires a fair amount of effort up front if it is going to succeed, from keyword research to domain name selection to menu customization to look-and-feel to backlink building to… well, you get the picture. Putting up a straight-out-of-the-box BANS site on a broad, competitive niche and expecting the commissions to roll in is simply wishful thinking. It’s not that BANS development is back-breaking labor by any means, but there definitely is an initial effort investment.

THE MINISITE MASHUP ROUTE

On the other hand, the minisite mashups are great because they are so painless to set up. Do a little basic niche research (consisting primarily in determining if there exists enough products in the market for whatever topic you are looking at), paste a couple handfuls of decent keywords into a text file, upload, and a minisite is born. I do a few more tweaks, such as inserting some stat tracking code and setting up site-specific Adsense channels, because I want to see how much traffic — and from where — each gets. But even with those extra steps, I can still put up a mashup minisite in less time than it takes to steam a batch of rice. Overall, the performance on these mashup minisites is hit or miss. I have a few that paid for themselves - meaning, at least covered the domain registration fee - in less than a week. And I have a few that, if they continue performing the way they are now, I’ll be lucky to have them pay for themselves in a year (which earning just $0.63 a month will do). Most of their earnings come from Adsense, but I’ve also gotten a handful of eBay and Amazon sales as well, and it doesn’t take many of those to get that domain registration fee back!

SO WHY BOTH?

Like I said, I’ve had a surprising level of success with a couple of my mashups, whether from a random sale commission or eBay signup here and there. Nevertheless, the main drawback to the minisite over the fleshed out BANS site remains their earning potential. The award for consistency definitely goes to the BANS sites. I can count on an optimized BANS site converting regularly.

So why not just build niche stores? Because my time is finite. The true benefit of the mashups isn’t necessarily the trickle of money they bring in (though I won’t turn it down!); it’s the information I glean from their traffic. Once they are up and getting noticed by the search engines, noting those that perform gives me a decent indication of which ones will do well as a full blown sites versus those that may not be worth the effort involved. I simply have more ideas than time, so using something like the mashup to help decide where to focus is invaluable.