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photo credit: S Migol

While November was an absolute mind blowing month for my latest endeavors, as of this morning it has been passed up by December. Seventeen days in, and I have already surpassed November’s total. I thought traffic would have at least started to slow down by now with the holidays rapidly approaching, but the last week showed two new record days up in the books (and those non-record ones couldn’t exactly be called bad either). Not quite time for a new sticky yet, but Monday sure made a good run at it!

Still waiting on good ol’ eBay to actually pay me instead of just telling me they are about to pay me, but I’m a reasonably patient man and can bide my time a little longer. But please step it up, can ya’? I’m itching to see a decent-sized deposit in my account. After all, I’ve got a credit card balance to wipe out as well as a Wii to go shop for…

photo credit: Dr. Jaus

Well, it looks like I’m about to enter uncharted territory. Despite last post’s prodding to do a little times-10 thinking, I haven’t actually sat down and written a new stretch goal beyond the one that has been in place for quite some time. A goal which honestly felt unreachable six months ago. Or, for that matter, two. Nevertheless, a goal which, assuming the trend that has been in place for most of the month holds, will be met sometime this weekend. Or perhaps already has been. (I’m always waiting on eBay.)

Whether that goal has been, or whether it is about to be met, I am definitely overdue in setting aside a little time with the ol’ pen and paper to see how far I can stretch my limiting beliefs.

Because, in three months, I have taken a really cool concept, worked my butt off, and doubled our monthly income.

photo credit: m-c

So, as I was saying, this month is going swimmingly. Those two campaigns recently restarted have kept up their end of the bargain, and even surpassed the return on investment I was seeing initially (one has jumped to 140%, the other 151%). While they are certainly active campaigns, their adspend isn’t as crazy as I was worried about. Or maybe I’m just getting more comfortable seeing that number get ever higher. Either way, I’m happy to see ‘em run, and even happier to see ‘em continue to earn at a healthy pace!

Nothing limits achievement like small thinking; nothing expands possibilities like unleashed imagination.
— William Arthur Ward

But now I’ve hit upon another problem. What was a stretch monthly earning goal has become too small. Assuming I keep at the pace I am, I should easily hit what was supposed to be a stretch. Which makes further progress difficult in the same way that having too small of a number on that sticky keeps your potential artificially capped.

So, I’m going to take a cue from one of the books I am currently reading — Be Unreasonable — and do a little times-10 thinking. Instead of seeking some arbitrary incremental increase, I choose the 1,000% solution.

We think too small. Like the frog at the bottom of the well. He thinks the sky is only as big as the top of the well. If he surfaced, he would have an entirely different view.
— Mao Tse-Tung

That should keep me busy through at least December…